Support articles, setup guides, and troubleshooting docs
Analytics & Ad Tracking
Install the WeMakeSuccess UTM tracking script on your landing page so every student's campaign source, ad set, medium, and placement is automatically captured and visible in the Ad Tracker dashboard.
When a visitor lands on your website through an ad (Facebook, Google, Instagram, YouTube, WhatsApp, etc.), the ad platform appends special tracking tags to your URL — called UTM parameters. For example:
https://yoursite.com/landing?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale&placement=feed&adset_name=age_25_35The tracking script reads these tags the moment a visitor lands, saves them to the browser's session memory, and automatically forwards them to every link the visitor clicks — including your WeMakeSuccess signup/checkout links. When the student registers, WeMakeSuccess captures and stores those parameters against their profile, making them visible in the Ad Tracker dashboard under Revenue → Ad Tracker.
Use these exact parameter names when setting up your ad campaigns:
| Parameter | Source | Example Value | What It Tracks |
|---|---|---|---|
utm_source | Standard UTM | facebook, google, instagram | The ad platform or traffic source |
utm_medium | Standard UTM | paid_social, cpc, email | The marketing channel type |
utm_campaign | Standard UTM | summer_launch_2024 | The campaign name you set in the ad platform |
utm_content | Standard UTM | video_ad_v1, carousel_3 | The specific creative or ad variant |
placement | Meta / Facebook | feed, reels, stories | Where the ad was shown (Meta-specific) |
adset_name | Meta / Facebook | lookalike_buyers_india | The ad set / audience group name |
Meta / Facebook Ads tip: Add placement={{placement}} and adset_name={{adset.name}} under URL Parameters in your campaign settings. Meta replaces these at serving time with the actual values (e.g. reels, stories).
Copy the complete script below and paste it into the <head> section of your landing page, before the closing </head> tag. It is a single self-contained snippet — no libraries or dependencies required.
<script>
(function () {
var trackingParams = [
"utm_source",
"utm_medium",
"utm_campaign",
"utm_content",
"placement",
"adset_name"
];
var currentUrlParams = new URLSearchParams(window.location.search);
trackingParams.forEach(function (param) {
var value = currentUrlParams.get(param);
if (value) { sessionStorage.setItem(param, value); }
});
function getStoredTrackingParams() {
var params = new URLSearchParams();
trackingParams.forEach(function (param) {
var value = sessionStorage.getItem(param);
if (value) { params.set(param, value); }
});
return params;
}
function appendTrackingToLinks() {
var storedParams = getStoredTrackingParams();
if (!storedParams.toString()) return;
var links = document.querySelectorAll("a[href]");
links.forEach(function (link) {
var href = link.getAttribute("href");
if (!href || href.startsWith("#") || href.startsWith("tel:") ||
href.startsWith("mailto:") || href.startsWith("javascript:")) return;
try {
var linkUrl = new URL(href, window.location.origin);
var linkParams = new URLSearchParams(linkUrl.search);
storedParams.forEach(function (value, key) {
if (!linkParams.has(key)) { linkParams.set(key, value); }
});
linkUrl.search = linkParams.toString();
link.setAttribute("href", linkUrl.toString());
} catch (e) { console.warn("Could not update link:", href); }
});
}
document.addEventListener("DOMContentLoaded", appendTrackingToLinks);
setTimeout(appendTrackingToLinks, 1000);
setTimeout(appendTrackingToLinks, 3000);
})();
</script>{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaign.name}In Ad Set → Destination → URL Parameters, add:
utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&placement={{placement}}&adset_name={{adset.name}}https://yoursite.com/landing?utm_source=facebook&utm_medium=paid_social&utm_campaign=q3_launch&placement=reels&adset_name=lookalike_buyers_indiaWhen a student clicks this link and signs up on WeMakeSuccess, all 5 parameters appear on their profile in the Ad Tracker.
https://yoursite.com/landing?utm_source=test&utm_medium=manual&utm_campaign=verifyutm_source, utm_medium, utm_campaign keys with your values.sessionStorage persists for the entire browser session. UTM parameters captured on the first landing page are forwarded to every link clicked within the same session, including the final signup page.
No. The script is tiny (~2 KB), makes no external network requests, and runs asynchronously. There is zero impact on page speed or Core Web Vitals.
sessionStorage is device and browser specific. If a student clicks the ad on mobile but registers on desktop, the UTM data will not carry over. This is a standard limitation of all client-side tracking approaches.
Yes — add any parameter name to the trackingParams array in the script (e.g. "utm_term", "gclid"). Note that WeMakeSuccess's Ad Tracker currently surfaces the 6 built-in parameters as columns; other parameters will be forwarded to links but may not display as columns in the dashboard.
Only on pages where ads land. Adding it to all pages is harmless but unnecessary — the script does nothing if no UTM parameters are present in the URL.
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